Some of you may have noticed that we here at Sod like to refer to ourselves in the third person. One of Sod’s writers started doing it months ago, and the rest of us have dutifully followed suit. That’s how you end up with titles like, “Sod Thinks that Vampire In Brooklyn Was Totally Underrated,” “Sod Reviews a Movie You Saw Last Summer,” “Soddog,” “Sodfather” and, most recently, “Sod Is Perfectly In Touch With Today’s Youth.”

It seems that this whole thing may be spiraling out of control. In fact, Sod might be unintentionally distancing ourselves from the working man, the average Joe or Judy Six-Pack. Sod personally doesn’t think that this is the case, but the eggheads in our PR department keep harping about it.

Sod may have to stick them in the basement with the remaining IT guys.

Sod was hoping to keep all of this at arm’s length, but Sod’s legal team, after it advised us that Sod is violating OSHA regulations by quarantining employees in the basement for days on end without food or water, told us that Sod should probably at least broach the subject of Sod’s self-reference with you, Sod’s fearless readers.

See, it’s not that Sod doesn’t love talking about Sod. Sod knows that it’s still in it’s infancy and that Sod’s greatest days are ahead of it. In preparation for Sod’s upcoming greatness, Sod has been practicing the subtle art of referencing itself in the third-person in order to distance itself from what is commonly referred to as the “little people.” Sod knows that Sod won’t get to that level without massive amounts of support from you “little people,” and Sod’s appreciative of that, but Sod also is very confident in Sod’s own sizable talent.

That’s right, Sod thinks that it is better than you. Sod thinks that Sod is, quite possibly, the best collection of undiscovered talent out there on the web. It is only a matter of time until the rest of the world realizes Sod’s inherent brilliance. One day, Sod hopes to be just as brilliant as the greatest of them all, Ricky Henderson.

Sod will get there, oh yes, Sod will get there.