We are all consumers. It could be argued that we can more readily recognize major corporate brand symbols, such as Nike’s Swoosh, McDonald’s Arch and Apple’s…well, apple than we can recognize the current president, George Washington,  or just about any other benchmark of Americanness. We are fast becoming less American citizen and more American consumer. In fact, in a study conducted last year, children, when given identical food items; one in a plain wrapper and the other in a McDonalds wrapper, said that the one in a McDonalds wrapper tasted better. We are brought up to be consumers, …

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